Retail businesses with physical stores and online presences face ADA obligations for both. Store locator tools, product catalogs, promotional content, and loyalty programs must be accessible. Retailers are among the most frequently named defendants in ADA website accessibility lawsuits.
Map-based store finders that require mouse clicks and lack a text-based search or list alternative exclude keyboard-only and screen reader users.
Auto-rotating promotional carousels without pause controls, proper focus management, or screen reader announcements.
Points dashboards, tier progress bars, and reward redemption flows that lack semantic markup and keyboard navigation.
Visual-only color swatches, custom radio buttons, and size selectors that do not communicate their state to assistive technology.
Product images, promotional graphics, and brand logos all need descriptive alt text.
Auto-rotating carousels and promotional banners must have visible pause controls.
Custom controls for color selection, size picking, and quantity adjustment must be properly labeled.
Keyboard users must be able to see which element has focus while navigating product listings and menus.
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